Surya Venu

Does your business need marketing analytics

How Can Your Business Benefit from Marketing Analytics?

Marketers are always looking for ways to reach the most customers they can and in-turn grow the company’s brand. Most businesses are rich in valuable data which includes consumer trends and demographic information, however, possession of this data does not translate into better decisions. To extract powerful insights and informed decisions, businesses require sophisticated data […]

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Subscription based brands - Site Lantern

Optimize Subscription-Based Business with Data Analytics

Subscription-based models are taking the center stage as more and more business owners are looking for annuity income. The pandemic and lockdowns have amplified the need for subscription businesses; people confined to their homes flocked to digital entertainment, delivery of food, clothes and other items they need regularly.This unique approach of doing business is a

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How Data Driven Approach is Revamping Software Industry

4 Ways Data-Driven Approach Revolutionized the Software Industry

The possibilities of data analytics solutions and big data tools are manifold and new applications of the technique are being discovered across various sectors. The software development industry is one such area where the data analytics solutions and strategies are ushering paradigm-shifting changes. 1.The rise of Native Apps The number of smartphone users reached 3.8

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Data Analytics And Disaster Management

How Data Analytics Aids Disaster Management

The frequency and magnitude of natural and man-made disasters have increased over time and millions of people are affected every year. According to the United Nations Office for the Coordination of Humanitarian Affairs, over 235 million people needed disaster aid in 2021. The impending challenges of climate change and the steadily increasing global temperatures increase

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