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Customer Service Analytics - Site Lantern

Why should Businesses Invest in Customer Service Analytics

With countless opportunities to interact with businesses, modern customers yearn for personalized, efficient, and immediate responses and experiences. According to surveys, 32% of the customers would end their relationship with a brand after one bad experience or unsatisfactory interaction. As customer retention is cheap and impactful and as the business’s flywheel depends on it, customer …

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Conversational Analysis Site Lantern

Driving Business Performance with Conversational Analysis

Nowadays, customers expect constant contact, personalization, prompt response and quick action on their feedback. Conversational analysis is a data analytics method that makes this possible by deriving insights from human speech using Artificial Intelligence. It gives businesses the ability to process both verbal and non-verbal communication and create a rewarding conversational analysis funnel. All the …

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Data-driven strategies to Improve Website Performance

Data-Driven Strategies to Optimize your Business Website

Websites are integral to any business. Creating a website is just one part of the present digital world. Every business’s goal is to maximize profit and a well-designed, highly-efficient website plays a crucial role in helping companies to achieve that. Fortunately, data analytics solutions can be utilized to improve the outlook of the website and …

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Data-driven Web Design & Ecommerce

How to Leverage Analytics in E-commerce Web Design

Data Analytics has transformed the e-commerce sector and it is widely used to target more customers and increase sales. Yet, using data analytics solutions to improve e-commerce web design is rather unheard of. Although it may seem that analytics is just extra work and inutile effort, many studies prove that data-driven web development has a …

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Does your business need marketing analytics

How Can Your Business Benefit from Marketing Analytics?

Marketers are always looking for ways to reach the most customers they can and in-turn grow the company’s brand. Most businesses are rich in valuable data which includes consumer trends and demographic information, however, possession of this data does not translate into better decisions. To extract powerful insights and informed decisions, businesses require sophisticated data …

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Subscription based brands - Site Lantern

Optimize Subscription-Based Business with Data Analytics

Subscription-based models are taking the center stage as more and more business owners are looking for annuity income. The pandemic and lockdowns have amplified the need for subscription businesses; people confined to their homes flocked to digital entertainment, delivery of food, clothes and other items they need regularly.This unique approach of doing business is a …

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