business intelligence

data analytics and artificial intelligence

Why is it Important to Incorporate AI in Your Data Solutions?

Artificial Intelligence is now revolutionizing the field of data analytics by offering granularity, scalability and speed that is impossible to be achieved by any other means. With the integration of Artificial Intelligence, the business sector is expected to create a value of $2.9 trillion and increase work hour productivity to 6.2 billion hours. Here are …

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Customer Service Analytics - Site Lantern

Why should Businesses Invest in Customer Service Analytics

With countless opportunities to interact with businesses, modern customers yearn for personalized, efficient, and immediate responses and experiences. According to surveys, 32% of the customers would end their relationship with a brand after one bad experience or unsatisfactory interaction. As customer retention is cheap and impactful and as the business’s flywheel depends on it, customer …

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Business Intelligence: What is it & Why You Need It?

The belief that Business Intelligence is a luxury that can be only enjoyed and managed by large organizations does not hold anymore. Business Intelligence is a strategy that can help every business immensely, be it small or large. Here we analyze some obvious and not-so-obvious advantages of BI and its significance in today’s business.  By definition, Business Intelligence …

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