data analytics solutions

Does your business need marketing analytics

How Can Your Business Benefit from Marketing Analytics?

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Marketers are always looking for ways to reach the most customers they can and in-turn grow the company’s brand. Most businesses are rich in valuable data which includes consumer trends and demographic information, however, possession of this data does not translate into better decisions. To extract powerful insights and informed decisions, businesses require sophisticated data […]

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How Data Driven Approach is Revamping Software Industry

4 Ways Data-Driven Approach Revolutionized the Software Industry

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The possibilities of data analytics solutions and big data tools are manifold and new applications of the technique are being discovered across various sectors. The software development industry is one such area where the data analytics solutions and strategies are ushering paradigm-shifting changes. 1.The rise of Native Apps The number of smartphone users reached 3.8

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Data Analytics And Disaster Management

How Data Analytics Aids Disaster Management

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The frequency and magnitude of natural and man-made disasters have increased over time and millions of people are affected every year. According to the United Nations Office for the Coordination of Humanitarian Affairs, over 235 million people needed disaster aid in 2021. The impending challenges of climate change and the steadily increasing global temperatures increase

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Predictive Analytics: Why Does It Matter?

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Predictive Analytics is a technique of Data Analytics that analyzes current and historical data to make predictions or informed guesses about future events or outcomes. Predictive Analytics is widely used across industries owing to its versatile and broad nature. The potential of Predictive Analytics is immense for business organizations as it provides myriad advantages from detecting fraud to

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How IoT Solutions Enhance Customer Experience

4 Ways IoT Solutions Enhance Customer Experience of Your Brand

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Implementation of IoT solutions has become indispensable for business success and the way it improves insights and efficiency is common knowledge. But how does it enhance customer experience? Here are 4 different ways you can use IoT capabilities to provide the best brand experience for your customer  1.Personalization Your customers can be very diverse, therefore it is essential to personalize the services as much as you

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