predictive analytics – Site Lantern

Driving Business Performance with Conversational Analysis

Nowadays, customers expect constant contact, personalization, prompt response and quick action on their feedback. Conversational analysis is a data analytics method that makes this possible by deriving insights from human speech using Artificial Intelligence. It gives businesses the ability to process both verbal and non-verbal communication and create a rewarding conversational analysis funnel. All the […]

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Drive More Leads and Sales with Data-Driven PPC

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Pay-per-click advertising is one of the most reliable and established forms of digital marketing that drives more traffic and leads for businesses. It is said that 65% of all internet searches that involve high-intent keywords end with someone clicking on a PPC ad. The success of every PPC campaign depends on a business’s ability to

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How Data Analytics Helps to Combat Crime

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When you have eliminated the impossible, whatever remains, however improbable, must be the truth. This is one of the most famous quotes by the beloved fictional detective Sherlock Holmes and it explains the simplest approach to solving a crime. In this digital world, where the answer to solving every crime is immersed in terabytes of data, we need

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Predictive Analytics: Why Does It Matter?

Uncategorized / Surya Venu

Predictive Analytics is a technique of Data Analytics that analyzes current and historical data to make predictions or informed guesses about future events or outcomes. Predictive Analytics is widely used across industries owing to its versatile and broad nature. The potential of Predictive Analytics is immense for business organizations as it provides myriad advantages from detecting fraud to

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